Want to Streamline Your Marketing Efforts? Try a Calendar. Hi friends! There are so many marketing tasks that organizations are told they should do. Social media, emails, blogs and articles, flyers, newsletters… It can feel impossible to keep up with — especially with everything else your nonprofit is responsible for juggling every single day. Luckily, there’s a simple strategy I always recommend to help you get all of your marketing efforts in order: A marketing calendar. What’s a marketing...
about 1 month ago • 2 min read
Why Social Media Results Aren't As Predictable As You'd Think Hi friends! There’s one social media question I get all the time: “How long does it take to start seeing results from social media marketing?” Now, I understand why people ask this question. It makes total sense that you want to know when your efforts will start paying off! But unfortunately, the answer to that question is one nobody really likes to hear… and that’s because there isn’t a real answer. Not an easy one, anyway. Why...
about 2 months ago • 2 min read
Mid-Year Refresh: Stay On Top of Your Marketing Hi friends! Can you believe we’re officially halfway through 2025? At this point in the year, your nonprofit has so much to keep up with, check on, and update, that it can be hard to keep track. So, to help with some of that mid-year busyness, I’ve compiled a checklist of quick and easy things you can do to refresh your current marketing efforts. Website Checklist What to check Is your contact information still correct? Is your staff list and/or...
2 months ago • 2 min read
How to Meaningfully (Re)Start Your Email Marketing Efforts Hi friends, Your nonprofit has a mailing list that’s updated every time you host an event or onboard a new volunteer. You used to keep them in the loop with regular updates and consistent newsletters — or at least, you intended to — until all of a sudden, your email efforts stopped. Why? Maybe you lost the staff member who used to excel at email, or started a new project that required all hands on deck. Maybe you were just wearing too...
3 months ago • 3 min read
Relationship Building After an Event: How to Follow Up Hi friends, So, you just hosted a successful nonprofit event that went off without a hitch. Now what? Well, the event may be over… but your work isn’t done quite yet. The days after an event end are the perfect time to work on relationship-building with that event’s sponsors, attendees, and volunteers by simply following up. And, while your nonprofit’s development team or fundraising committee is busy handling the typical follow-up of...
4 months ago • 2 min read
3 Segments Your Nonprofit's Email Marketing Needs Hi friends, Looking to boost your email open rates? Maybe make your audience feel more seen and heard? And what about a boost in engagement while you’re at it? Then it’s time to work on your nonprofit’s segmentation strategies! The idea behind email segmentation is simple: Different audiences care about different things. Your dedicated volunteers and long-time supporters don’t need the same information as someone who just learned about your...
4 months ago • 2 min read
Nonprofit Q&A: Promotions, Events, and Facebook Hi friends! Over the last few weeks, I’ve participated in a few special events where I had the opportunity to talk one-on-one and answer some marketing questions. Photo from Launch Lenawee's Facebook page - that's me on the marketing panel with Bryan and Naomi. The people I chatted with asked so many great questions that it seemed a shame to just “leave” their questions at the events they were asked at… So I’m not going to! In this week’s...
5 months ago • 2 min read
Finding social media success (without looking at your followers) Hi friends! The end of Q1 is just around the corner. That means now is a great time to revisit the social media marketing goals your nonprofit set a few months ago to see how things have been going (and where they should go next). Now, most people think the best way to do this is to head straight to their “followers” list. More followers than you had in January means things are going well, right? It could! Getting more eyes on...
6 months ago • 2 min read
Hi friends! Picture this: You’re in charge of your nonprofit’s social media. You’re getting creative with your photos, videos, and stories. You’re giving 110% to creating content your audience wants to see. And yet, despite all that effort, your content isn’t generating any more likes, comments, shares, or followers than when you started. Frustrating, right? Now, when this kind of thing happens (your efforts far exceed your results) it’s easy to get bogged down by the “I must be terrible at...
6 months ago • 2 min read