Everyone tells you that you need to be strategic with your marketing efforts… But what does that really mean? The way I describe “being strategic” to my clients is like this: Anyone can post something on social media or send an email. But investing your time and effort to make sure every post you make and email you send is effectively reaches your organization’s goal? That’s the strategy part. Ultimately, being strategic with your marketing means deciding where (and how) to promote your...
about 1 month ago • 3 min read
How Successful Executive Directors See Marketing (And Why It Matters) Are your nonprofit’s marketing efforts truly moving you forward? Or are they just something that gets checked off the daily “To-Do” list? The most successful nonprofit organizations I’ve worked with see their marketing (and brand) as part of the bigger picture… but that perspective doesn’t just stop with the marketing team. It goes all the way up to the Executive Director. EDs with a marketing mindset understand that a...
3 months ago • 3 min read
Does Your Nonprofit Have a Crisis Communications Plan? Imagine this scenario... You spend a few weeks working on a new social media campaign for your nonprofit. The content has gone through all the proper channels and been approved by your entire team. You get everything ready, finally hit “post,” and your organization is excited to see how it performs. But then you see a negative comment come in. And then a few more. And then, before you know it, the entire post is flooded with them. What do...
3 months ago • 2 min read
Struggling To Keep Up With Email Marketing? Read This! Email is one of the most powerful marketing channels out there. It’s an incredible way for nonprofits to stay connected with their communities, whether that’s through a monthly newsletter, a “week in review” email, or just event updates. And yet, despite how impactful email marketing is… lots of nonprofits still aren’t sending and testing emails consistently (and some aren’t even sending emails at all!). Luckily, you don’t have to stay...
4 months ago • 3 min read
How Strong Messaging Can Deliver (or Prevent) the Results You Want You’re sending out email campaigns but not getting any responses. You’re paying for social media ads but not seeing an increase in event sign-ups. You’re constantly updating your website but not getting the qualified leads you want. Giving your 100% but not seeing the payoff is one of the most frustrating parts of marketing, no matter how long you’ve been doing it. But, in the years I’ve worked with nonprofits, I’ve often...
4 months ago • 2 min read
3 Ways to Gain Perspective On Your Own Content “Our nonprofit doesn't have anything ‘big’ to share.” “Everybody already knows about that program we offer.” “I don’t think anybody would care about that part of what we do.” Sound familiar? Digging through everything your nonprofit does and figuring out what’s worth sharing can be hard… but that’s not because you don’t have anything interesting to say. It’s because you’re too close to your work. You know exactly what your nonprofit does and why...
6 months ago • 2 min read
The Key to Better Promotions? Integrated Efforts. Your nonprofit has an upcoming event or fundraiser that you need to start promoting. Do you go all-in on social media? Do you focus entirely on printing flyers? Or do you put everything into email marketing? There are so many different ways you can tackle your promotion efforts… but the truth is that picking just one promotion method can do more harm than good. The risk of going too narrow with promotions Say you decide to promote your next...
6 months ago • 2 min read
Why Sharing Social Media Tasks Isn't as Helpful As You Think In the nonprofit world, it’s not uncommon to see multiple people sharing social media marketing responsibilities. Staff and volunteers split up what needs to be done for social, with different people taking on different tasks on different days. Now, for nonprofit professionals wearing multiple hats, spreading out social media tasks can be a huge help — especially if you’re already juggling a million daily tasks. But does sharing the...
7 months ago • 2 min read
How to Use Email to Support Your Fundraising Efforts Nonprofit fundraising and marketing are separate endeavors, but your marketing plan should be working to support your fundraising efforts. Fundraising is about raising money, building donor relationships, and growing the organization. Marketing is about raising awareness, engaging your audience, and boosting visibility. Here are three ways you can use email marketing to support your nonprofit fundraising efforts. 1 — Create a first-time...
7 months ago • 2 min read