A Year-End Reflection on Nonprofit Marketing

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I’ve covered a lot of nonprofit marketing topics in my newsletters this year.

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​How segmentation can improve your email marketing engagement…

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​Ideas for social media content aligned with your mission…

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​Special events you can host to build community connections…

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And the metrics you need to track to see progress.

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Now, as I reflect on the past 12 months, I’m reminded of just how much effort goes into nonprofit marketing and why it’s so important.

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The reality behind why this matters?

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Because you never know where someone’s first impression of your organization will happen.

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Maybe a prospective donor stumbles upon your organization’s website, or a future volunteer sees a Reel you put out on Instagram.

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You can’t pick and choose how someone first connects with your organization, so you need to be consistent across any and every platform.

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And that’s why nonprofit marketing matters. ​
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Messaging, branding, testimonials, stories, statistics… they’re all integral parts of creating a united marketing front for your nonprofit.

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But I know that’s sometimes easier said than done.

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Keeping up with trends, staying on top of best practices, focusing on strategy, and doing everything else you need to in your nonprofit position is not easy.

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Then, the internal questions (and overwhelm) start to roll in:

• “Are hashtags still a thing?”
• “Should I start posting on TikTok?”
• “What day should I send our newsletter?”

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Sound familiar?

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That’s why I created this newsletter ​
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My goal with “Clever Ideas for Nonprofits” is simple:

I want to help you work through your nonprofit marketing questions so you can refocus on what’s actually important.

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Every two weeks, I share quick, easy things you can do to move the needle on your marketing — because I know that not every nonprofit has a fully staffed marketing department (or any marketing department!) to lean on.

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So, if there’s a topic you’re interested in, or a marketing question that’s been bugging you for ages, hit reply and let me know.

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And who knows? Maybe I’ll even do a newsletter about it in the future!

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A reminder from me to you​
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You may have heard this from me before, but I want to reiterate how much I love working with nonprofits and community-based organizations.

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The impact and resiliency of these organizations never fail to amaze me.

Budgets get cut, grant funding is questionable, teams are short-staffed…

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And yet somehow, some way, nonprofit leaders are still getting the work done and making a difference, every single day.

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So, as we close out the last newsletter of 2025, I want to thank you for your hard work and dedication.

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Enjoy the holidays with your friends and family, and make time to take care of yourself, too.

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I hope you’ll spend some of your downtime relaxing and reflecting on what you’ve accomplished this year.

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All the best,

Catrina

Catrina Ossmann, Clever Ideas Marketing®, works with nonprofits and community organizations to increase awareness and reach with consistent and effective marketing.

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© 2025 Catrina Ossmann - Clever Ideas Marketing®