profile

Clever Ideas for Nonprofits

Can you believe we’re officially halfway through 2025?

Published 4 months ago • 2 min read

Mid-Year Refresh: Stay On Top of Your Marketing

​

Hi friends!

​
​

Can you believe we’re officially halfway through 2025?

​
​

At this point in the year, your nonprofit has so much to keep up with, check on, and update, that it can be hard to keep track.

​
​

So, to help with some of that mid-year busyness, I’ve compiled a checklist of quick and easy things you can do to refresh your current marketing efforts.

​
​

Website Checklist

​
​

What to check

  • Is your contact information still correct?
  • Is your staff list and/or board of directors list correct?
  • Do all of your forms go to the correct email/nonprofit contact?
  • Have old event details and other outdated information been removed?
  • Is your most recent Annual Report or 990 Form uploaded and ready to view?
  • Are all of your links and buttons still working? Are they going to the right spot?

​
​

Updates to be made

  • Add photos from your newest events
  • Upload your most recent video projects
  • Swap out old testimonials/stories for new ones

​
​

Pro tip → You don’t need to handle website maintenance all on your own. This is a great place to outsource updates to other members of your team, or even volunteers!

​
​

Social Media Checklist

​
​

What to check

  • Is your logo clear and crisp? What about your banner?
  • Is your profile picture/logo consistent across all platforms?
  • Are your contact information links accurate (and functional)?
  • Is your bio/headline/”about” section accurate and up-to-date?
  • Has your login information been saved somewhere securely?
  • Do you have more than one admin on each account, just in case?

​
​

Updates to be made

  • Upload photos your audience hasn’t seen yet
  • Highlight a volunteer, staff member, or board member
  • Share stats about your services or events (“Did You Know?")

​
​

Pro tip → Keep a list of 10-15 topics that you know your audience is interested in. That way, you always have a bank of content ideas to pull from for social media!

​
​

Email Marketing Checklist

​
​

What to check

  • Is your email sign-up link/form easy to use?
  • Have you added new emails you’ve gotten from recent events?
  • Do you have a way for in-person email sign-ups (like a QR code)?
  • Is the email sign-up link on your website and social media working?
  • Have you removed any hard bounces or inactive emails from your list?
  • Do you have more than one admin on your email service provider, just in case?

​
​

Updates to be made

  • Add a newsletter section with FAQs
  • Highlight a specific service or program
  • Dedicate a section to thanking sponsors

​
​

Pro tip → When cleaning from your email list, make sure you’re only removing hard bounces. Soft bounces are usually temporary (like full mailboxes), and are okay to keep.

​
​

Now, I’d love to know...

​
​

What are you struggling most to keep up with this time of year: your website, your socials, or your email marketing?

​
​

Reply to this email and let’s chat about some solutions to help.

​
​

Catrina

​

Catrina Ossmann, Clever Ideas Marketing®, works with nonprofits and community organizations to increase awareness and reach with consistent and effective marketing.

Have questions? Reply to this email!

PO Box 1547, Adrian, MI 49221
​Unsubscribe · Preferences​

​

© 2025 Catrina Ossmann - Clever Ideas Marketing®

Clever Ideas for Nonprofits

Catrina Ossmann, Clever Ideas Marketing®

Looking for new ways to grow your nonprofit? Get new ideas and tips for promoting your organization online and in the community.

Read more from Clever Ideas for Nonprofits

7 Lessons from Networking and Community Events Hi friends! If you’re a community-based organization, you already know how powerful networking can be. Being active in your community and attending local events is a great way to network, spreading the word about what your organization does, who you help, and how people can get involved… But it can do way more than that, too. Here are seven things I’ve learned from attending networking events over the years. 1 - Always look out for storytelling...

about 1 month ago • 2 min read

How to Ask Your Board Members to Help with Marketing Hi friends! It’s no secret that nonprofits are busy, understaffed, and juggling a billion things at once. When you’re struggling to keep up with everything on your plate, something has to give. And, in my experience… that “something” is usually marketing. Now, don’t get me wrong: I know you know marketing is important. But the reality is that so many nonprofit organizations simply don’t have the time to do it. So, what do you do? Well,...

2 months ago • 2 min read

Want to Streamline Your Marketing Efforts? Try a Calendar. Hi friends! There are so many marketing tasks that organizations are told they should do. Social media, emails, blogs and articles, flyers, newsletters… It can feel impossible to keep up with — especially with everything else your nonprofit is responsible for juggling every single day. Luckily, there’s a simple strategy I always recommend to help you get all of your marketing efforts in order: A marketing calendar. What’s a marketing...

3 months ago • 2 min read