Mid-Year Refresh: Stay On Top of Your Marketing

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Hi friends!

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Can you believe we’re officially halfway through 2025?

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At this point in the year, your nonprofit has so much to keep up with, check on, and update, that it can be hard to keep track.

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So, to help with some of that mid-year busyness, I’ve compiled a checklist of quick and easy things you can do to refresh your current marketing efforts.

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Website Checklist

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What to check

• Is your contact information still correct?
• Is your staff list and/or board of directors list correct?
• Do all of your forms go to the correct email/nonprofit contact?
• Have old event details and other outdated information been removed?
• Is your most recent Annual Report or 990 Form uploaded and ready to view?
• Are all of your links and buttons still working? Are they going to the right spot?

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Updates to be made

• Add photos from your newest events
• Upload your most recent video projects
• Swap out old testimonials/stories for new ones

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Pro tip → You don’t need to handle website maintenance all on your own. This is a great place to outsource updates to other members of your team, or even volunteers!

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Social Media Checklist

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What to check

• Is your logo clear and crisp? What about your banner?
• Is your profile picture/logo consistent across all platforms?
• Are your contact information links accurate (and functional)?
• Is your bio/headline/”about” section accurate and up-to-date?
• Has your login information been saved somewhere securely?
• Do you have more than one admin on each account, just in case?

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Updates to be made

• Upload photos your audience hasn’t seen yet
• Highlight a volunteer, staff member, or board member
• Share stats about your services or events (“Did You Know?")

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Pro tip → Keep a list of 10-15 topics that you know your audience is interested in. That way, you always have a bank of content ideas to pull from for social media!

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Email Marketing Checklist

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What to check

• Is your email sign-up link/form easy to use?
• Have you added new emails you’ve gotten from recent events?
• Do you have a way for in-person email sign-ups (like a QR code)?
• Is the email sign-up link on your website and social media working?
• Have you removed any hard bounces or inactive emails from your list?
• Do you have more than one admin on your email service provider, just in case?

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Updates to be made

• Add a newsletter section with FAQs
• Highlight a specific service or program
• Dedicate a section to thanking sponsors

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Pro tip → When cleaning from your email list, make sure you’re only removing hard bounces. Soft bounces are usually temporary (like full mailboxes), and are okay to keep.

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Now, I’d love to know...

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What are you struggling most to keep up with this time of year: your website, your socials, or your email marketing?

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Reply to this email and let’s chat about some solutions to help.

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Catrina

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Catrina Ossmann, Clever Ideas Marketing®, works with nonprofits and community organizations to increase awareness and reach with consistent and effective marketing.

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PO Box 1547, Adrian, MI 49221
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© 2025 Catrina Ossmann - Clever Ideas Marketing®