Marketing Ideas to Try If You're Feeling Stuck Does this sound familiar? You post the same content on social media a few times a week… You send the same updates in your monthly email newsletter… You host the same events and invite the same people… And yet, nothing really changes from year to year. Why? Well, it’s not because your effort is lacking, or because your ideas aren’t “good enough.” It’s because you’re expecting the same marketing tactics to deliver different results. So, if you’re...
28 days ago • 3 min read
7 Lessons from Networking and Community Events Hi friends! If you’re a community-based organization, you already know how powerful networking can be. Being active in your community and attending local events is a great way to network, spreading the word about what your organization does, who you help, and how people can get involved… But it can do way more than that, too. Here are seven things I’ve learned from attending networking events over the years. 1 - Always look out for storytelling...
3 months ago • 2 min read
How to Ask Your Board Members to Help with Marketing Hi friends! It’s no secret that nonprofits are busy, understaffed, and juggling a billion things at once. When you’re struggling to keep up with everything on your plate, something has to give. And, in my experience… that “something” is usually marketing. Now, don’t get me wrong: I know you know marketing is important. But the reality is that so many nonprofit organizations simply don’t have the time to do it. So, what do you do? Well,...
4 months ago • 2 min read
Want to Streamline Your Marketing Efforts? Try a Calendar. Hi friends! There are so many marketing tasks that organizations are told they should do. Social media, emails, blogs and articles, flyers, newsletters… It can feel impossible to keep up with — especially with everything else your nonprofit is responsible for juggling every single day. Luckily, there’s a simple strategy I always recommend to help you get all of your marketing efforts in order: A marketing calendar. What’s a marketing...
5 months ago • 2 min read
Why Social Media Results Aren't As Predictable As You'd Think Hi friends! There’s one social media question I get all the time: “How long does it take to start seeing results from social media marketing?” Now, I understand why people ask this question. It makes total sense that you want to know when your efforts will start paying off! But unfortunately, the answer to that question is one nobody really likes to hear… and that’s because there isn’t a real answer. Not an easy one, anyway. Why...
5 months ago • 2 min read
Mid-Year Refresh: Stay On Top of Your Marketing Hi friends! Can you believe we’re officially halfway through 2025? At this point in the year, your nonprofit has so much to keep up with, check on, and update, that it can be hard to keep track. So, to help with some of that mid-year busyness, I’ve compiled a checklist of quick and easy things you can do to refresh your current marketing efforts. Website Checklist What to check Is your contact information still correct? Is your staff list and/or...
6 months ago • 2 min read
How to Meaningfully (Re)Start Your Email Marketing Efforts Hi friends, Your nonprofit has a mailing list that’s updated every time you host an event or onboard a new volunteer. You used to keep them in the loop with regular updates and consistent newsletters — or at least, you intended to — until all of a sudden, your email efforts stopped. Why? Maybe you lost the staff member who used to excel at email, or started a new project that required all hands on deck. Maybe you were just wearing too...
7 months ago • 3 min read
Relationship Building After an Event: How to Follow Up Hi friends, So, you just hosted a successful nonprofit event that went off without a hitch. Now what? Well, the event may be over… but your work isn’t done quite yet. The days after an event end are the perfect time to work on relationship-building with that event’s sponsors, attendees, and volunteers by simply following up. And, while your nonprofit’s development team or fundraising committee is busy handling the typical follow-up of...
7 months ago • 2 min read
3 Segments Your Nonprofit's Email Marketing Needs Hi friends, Looking to boost your email open rates? Maybe make your audience feel more seen and heard? And what about a boost in engagement while you’re at it? Then it’s time to work on your nonprofit’s segmentation strategies! The idea behind email segmentation is simple: Different audiences care about different things. Your dedicated volunteers and long-time supporters don’t need the same information as someone who just learned about your...
7 months ago • 2 min read