How to Use Email to Support Your Fundraising Efforts Nonprofit fundraising and marketing are separate endeavors, but your marketing plan should be working to support your fundraising efforts. Fundraising is about raising money, building donor relationships, and growing the organization. Marketing is about raising awareness, engaging your audience, and boosting visibility. Here are three ways you can use email marketing to support your nonprofit fundraising efforts. 1 — Create a first-time...
14 days ago • 2 min read
The Power of Social Media Marketing Metrics Happy New Year! I hope you had a great holiday that left you feeling refreshed, recharged, and ready for 2026. During the early days of a new year, your nonprofit team is likely super busy with planning and strategizing for a brand new year of marketing opportunities. Part of the marketing planning process typically includes budgeting and figuring out where to put this year’s resources… But it’s not always easy to determine where your team’s time,...
28 days ago • 2 min read
A Year-End Reflection on Nonprofit Marketing I’ve covered a lot of nonprofit marketing topics in my newsletters this year. How segmentation can improve your email marketing engagement… Ideas for social media content aligned with your mission… Special events you can host to build community connections… And the metrics you need to track to see progress. Now, as I reflect on the past 12 months, I’m reminded of just how much effort goes into nonprofit marketing and why it’s so important. The...
about 2 months ago • 2 min read
Marketing Ideas to Try If You're Feeling Stuck Does this sound familiar? You post the same content on social media a few times a week… You send the same updates in your monthly email newsletter… You host the same events and invite the same people… And yet, nothing really changes from year to year. Why? Well, it’s not because your effort is lacking, or because your ideas aren’t “good enough.” It’s because you’re expecting the same marketing tactics to deliver different results. So, if you’re...
2 months ago • 3 min read
7 Lessons from Networking and Community Events Hi friends! If you’re a community-based organization, you already know how powerful networking can be. Being active in your community and attending local events is a great way to network, spreading the word about what your organization does, who you help, and how people can get involved… But it can do way more than that, too. Here are seven things I’ve learned from attending networking events over the years. 1 - Always look out for storytelling...
4 months ago • 2 min read
How to Ask Your Board Members to Help with Marketing Hi friends! It’s no secret that nonprofits are busy, understaffed, and juggling a billion things at once. When you’re struggling to keep up with everything on your plate, something has to give. And, in my experience… that “something” is usually marketing. Now, don’t get me wrong: I know you know marketing is important. But the reality is that so many nonprofit organizations simply don’t have the time to do it. So, what do you do? Well,...
6 months ago • 2 min read
Want to Streamline Your Marketing Efforts? Try a Calendar. Hi friends! There are so many marketing tasks that organizations are told they should do. Social media, emails, blogs and articles, flyers, newsletters… It can feel impossible to keep up with — especially with everything else your nonprofit is responsible for juggling every single day. Luckily, there’s a simple strategy I always recommend to help you get all of your marketing efforts in order: A marketing calendar. What’s a marketing...
6 months ago • 2 min read
Why Social Media Results Aren't As Predictable As You'd Think Hi friends! There’s one social media question I get all the time: “How long does it take to start seeing results from social media marketing?” Now, I understand why people ask this question. It makes total sense that you want to know when your efforts will start paying off! But unfortunately, the answer to that question is one nobody really likes to hear… and that’s because there isn’t a real answer. Not an easy one, anyway. Why...
7 months ago • 2 min read
Mid-Year Refresh: Stay On Top of Your Marketing Hi friends! Can you believe we’re officially halfway through 2025? At this point in the year, your nonprofit has so much to keep up with, check on, and update, that it can be hard to keep track. So, to help with some of that mid-year busyness, I’ve compiled a checklist of quick and easy things you can do to refresh your current marketing efforts. Website Checklist What to check Is your contact information still correct? Is your staff list and/or...
7 months ago • 2 min read