Clever Ideas for Nonprofits

Who Owns Your Nonprofit's Marketing? For many nonprofits, “marketing” is something everyone touches. A Board Member shares a content idea. A staff member pulls the photos or videos. A volunteer posts on social media or sends the newsletter. Factor in AI tools and how quickly they can create seemingly endless content, and you’ve got an organization-wide, “all hands on deck” approach to your marketing. That might be an efficient approach to churning out content… but is it effective? Not so...

What Stories Haven't You Told Yet? I often talk about telling stories in marketing. Why telling stories is valuable. Why your audience needs to hear your stories. And how you can start sharing those stories in your marketing. But how do you actually find the stories you want to tell? At my last networking event, Ashley Pfund, Director of Public Relations at Lenawee Intermediate School District, shared a presentation titled “When Information Isn’t Enough: Why Storytelling Is the Most Powerful...

3 Ways to Gain Perspective On Your Own Content “Our nonprofit doesn't have anything ‘big’ to share.” “Everybody already knows about that program we offer.” “I don’t think anybody would care about that part of what we do.” Sound familiar? Digging through everything your nonprofit does and figuring out what’s worth sharing can be hard… but that’s not because you don’t have anything interesting to say. It’s because you’re too close to your work. You know exactly what your nonprofit does and why...

7 Lessons from Networking and Community Events Hi friends! If you’re a community-based organization, you already know how powerful networking can be. Being active in your community and attending local events is a great way to network, spreading the word about what your organization does, who you help, and how people can get involved… But it can do way more than that, too. Here are seven things I’ve learned from attending networking events over the years. 1 - Always look out for storytelling...

How to Ask Your Board Members to Help with Marketing Hi friends! It’s no secret that nonprofits are busy, understaffed, and juggling a billion things at once. When you’re struggling to keep up with everything on your plate, something has to give. And, in my experience… that “something” is usually marketing. Now, don’t get me wrong: I know you know marketing is important. But the reality is that so many nonprofit organizations simply don’t have the time to do it. So, what do you do? Well,...

How to Meaningfully (Re)Start Your Email Marketing Efforts Hi friends, Your nonprofit has a mailing list that’s updated every time you host an event or onboard a new volunteer. You used to keep them in the loop with regular updates and consistent newsletters — or at least, you intended to — until all of a sudden, your email efforts stopped. Why? Maybe you lost the staff member who used to excel at email, or started a new project that required all hands on deck. Maybe you were just wearing too...