Nonprofit Q&A: Promotions, Events, and Facebook

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Hi friends!
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Over the last few weeks, I’ve participated in a few special events where I had the opportunity to talk one-on-one and answer some marketing questions.

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The people I chatted with asked so many great questions that it seemed a shame to just “leave” their questions at the events they were asked at…

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So I’m not going to!

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In this week’s newsletter, I’ll share some of the top nonprofit questions I’ve been asked over the past few weeks — with my answers to each of them, of course.

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Let’s get started.

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Q: What’s the best timeline for promoting an event?

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The “best” timeline for event promotion depends on two things:

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The type of event and who you’re trying to reach.

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For community events, classes, and other “one and done” events, I recommend starting promotions four to five weeks before the event.

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For recurring, already-established events — like ones you’ve consistently held on Wednesday mornings for the past year — you may only need a few reminders close to the date.

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For larger, more involved events where you want to attract new people, you’ll need a more detailed plan on how best to reach your target audience. But, as a general rule, you’ll want to start promoting these events as soon as possible.

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Q: How can we get more event registrations? We get some walk-ins, but people aren’t signing up.

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The simplest way to encourage more event registrations is to make signing up as barrier-free as possible — and that starts with your registration form.

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My #1 suggestion for improving your event registration form is always to look at how much personal information you’re asking people to share.

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If your form requires every field to be filled out — names, emails, phone numbers, and addresses — you might run into issues with advance registrations because not everyone is comfortable sharing this much personal information.

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Consider small, barrier-reducing adjustments to your event registration form like:

• Making most of the questions optional
• Removing the form fields you don’t truly need
• Highlighting specific questions as “helpful, but not required”

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Remember: a good event registration process is an easy one.

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Q: How do I get admin access to a business Facebook page?

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If a volunteer or individual employee created your nonprofit’s Facebook page, you might not think anything of it… until they leave and you’re locked out!

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So, if you’ve already been locked out of your nonprofit’s Facebook page, submitting a Page Admin dispute is your best option.

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But, if you haven’t been locked out yet, it’s time to take some preventative steps to make sure it never happens. The two steps I always recommend are:

• Make sure your page has more than one admin ​
• Make sure every admin has 2-factor authentication on

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Your nonprofit has put a ton of effort into building your online community. Don’t let admin access be the reason you lose it!

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Do you have a burning question? I can help!

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Most of my content is focused on “big” things like nonprofit strategies, planning, and marketing goals… but the “small” things really can make all the difference!

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So, if you’ve got a question about something “small” — like event registration forms or admin access — I’d love to help you out.

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Just reply to this email with your question and let’s chat!

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See you again in two weeks,

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Catrina

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© 2025 Catrina Ossmann - Clever Ideas Marketing®